Browse Faster, Safer and Ad-Free with Brave

Brave, a web browser for a better internet

One of the newest and most exciting tools in the bitcoin space is not really known as a bitcoin tool but rather as an ad-blocking web browser. What separates this browser from others is that it has a built in payment mechanism that allow both users and content creators to earn bitcoin from ad revenue. Now everyone can browse safer, faster, ad-free and also earn bitcoin while doing it.

A Brave New World

If you aren’t paying for a service, you are not the customer. You are the product being sold. Currently, the way that most ads services (if not all ad services) work is reliant on monetizing the personal data of the end user. In order to do this, these services need as much of your personal information as possible. This is where trackers, cookies, phishing, malware and any other means to collet and mine your personal data come in to play and Brave hopes to counter this.

Block Ads & Trackers

Ad Blockers are one of the fastest growing services on the internet today. In 2016, ad blocker usage grew substantially and is expected to double by 2020. It seems pretty clear that people want more privacy, less popups, trackers, spam and unwanted ads.

While I personally don’t believe that people are using ad blockers to shave milliseconds off of web page load times, I do believe that ad blockers are playing a big part of preserving online privacy and it seems like Brave team is hoping to position themselves at the center of this.

Replace Ads

Brave is also currently working on a system that not only blocks existing “dirty” ads but also replaces them with what they call “clean” ads that aren’t privacy invasive. Brave Ad Replacements are just part of a new system called Brave Payments that I personally believe is going to change the way we consume online content.

Brave Payments

Brave has not only managed to create a tool that seamlessly increases privacy of all of their users but with the release of brave payments, they have created a tool that allows users to voluntarily pay small amounts of money to the websites that they visit the most and even earn money for browsing the web. Visit the Brave Payments FAQ page for more info on how it all works.

Brave Payments

The way that traditional ad payments work is between the ad agency and the site where the ad is displayed. This is a pretty two sided way to advertise which is why I believe Brave Payments was created.

The 4 Brave User Types

At first glance, most people probably won’t understand why Brave is such a powerful tool. To make things easier, they have provided some press content to help users better understand how they will turn traditional ad systems upside down while simultaneously increasing the revenue generated by content creators and publishers.

Who uses the Brave browser?

Donating Ad Share with Brave Ads – Andy

Some users who want to block ads are not concerned with making money from their browsing so they opt to donate their brave payments earning to the sites, publishers and content creators. This results in sites and publishers receiving 70% of revenue which is higher than most existing ad networks.

Keeping Ad Share with Brave Ads – Beth

Your attention is worth money to advertisers. This is where I personally believe that Brave changes the way that we will browse and monetize content. Brave ads enables users to get paid to browse the web by allowing them to earn a percentage of the ad revenue that they generate. Yes, this means that you can earn money for browsing the web. Think about that for a minute.

Ad-Free Browsing – Cathy

Some users do not want to see any ads at all and would rather contribute some of their own money to the sites they visit most. This type of user has the option to make a small payment with bitcoin or credit card for an ad-free browsing experience. This user sees less ads but also contributes to the sites that the visit the most.

Ad Blocking – David

The fourth and final type of browser loathes ads of any kind and as a result has opted to block any and all ads and chooses not to contribute in any way. This user just wants to browse the web with increase speed and privacy.

Do you think that Brave has the potential to change the way we consume online content? Let us know with a comment below or a tweet at @BitcoinReasons

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Is Bitcoin Like a Swiss Bank Account?

Reason to use bitcoin 93: Everyone needs a Swiss bank account in their pocket.

Since Edward Snowden revealed that the NSA has been conducting mass surveillance of not only US citizens but of citizens all around the world, there has been a substantial increase in the adoption of end-to-end encryption. These new encryption tools have made privacy so robust that now anyone with a smartphone, has access to more financial privacy and security than a swiss bank account.

Encryption, Privacy and Bitcoin

In March of 2016, Barack Obama gave a speech at SXSW in response to the recent San Bernardino shooter’s iphone containing encrypted messages that were beyond the reach of law enforcement.

“If, technologically it is possible to make an impenetrable device or system where the encryption is so strong that there is no key or no all.” …“if government can’t get in…then everyone is walking around with a swiss bank account in their pocket.”

But what exactly is he talking about when he says “a swiss bank account in their pocket”?

While I personally believe that Obama is speaking of encryption as a whole, many bitcoin advocates have made the claim that he is talking specifically about bitcoin since it provides many of the same features as a swiss bank account but without the human vulnerabilities.

In June 2016, Motherboard published an article on how cryptocurrencies might make tax havens obsolete because they create an on-ramp to financial privacy that is greater than that of swiss banks. What separates cryptocurrencies from numbered accounts is that cryptocurrencies are completely inclusive of everyone regardless of age, gender, race, religion, citizenship or social class with no minimum deposit and can be set up in seconds with nothing but an internet connection. Swiss banks simply cannot say the same.

Swiss Banking and Privacy

In 1934, Swiss authorities entrenched themselves in banking secrecy when they passed a set of laws known as “The Banking Secrecy Act” which made it a criminal offense to reveal a client’s identity. Yeah, Switzerland made it a crime to violate people’s financial privacy. This is one of the reasons why Switzerland is one of the largest tax havens in the world. According to the Boston Consulting Group, Switzerland is holding approximately $2.1 trillion of offshore wealth (approximately 27% of global holdings).

One of the most common financial tools offered by Swiss banks is known as a numbered account. A numbered account is a type of bank account where the name of the account holder is kept secret, and they identify themselves to the bank strictly by means of a password. This provides account holders with one of the highest degrees of banking privacy in the world. With a Swiss numbered account and the corresponding password you can empty the account with little resistance.

Use Bitcoin Like a Bank

I don’t think bitcoin is going to replace swiss banks and offshore accounts anytime soon but it certainly offers some amazing financial privacy for people who don’t have access to financial services that are typically only available to the ruling class. Bitcoin on the other hand is the most radically inclusive store of value on the planet and possibly the best hedge against global economic uncertainty and if you don’t have any at all, you most definitely do not have a swiss bank account in your pocket. What are you going to do to fix that?

Reason to use bitcoin 93 T-shirt

Do you think bitcoin is like a swiss bank account? Let us know with a comment below or a tweet at @BitcoinReasons

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